Marketing Restaurant Online

Watch Seth Godin’s speech and you will change the way you think about your restaurant business and new marketing approach essential for your restaurant marketing success.

Seth Godin - one of the most prominent marketer of today strongly recommends to differentiate your business from the crowd.

Restaurants have to think of ways to differentiate themselves from other over crowded restaurants.

Every restaurant should have unique Selling Proposition (USP). For example Subway’s USP is Always Fresh Sandwich made right, right infront of you.

Those days are gone when shot gun approach advertising used to work. In todays time, customers have many restaurant options to choose from. So it is very important to create a system of direct communication with your customers. You can do this by simply  implementing restaurant email marketing program. It is a low cost and high return marketing investment for your restaurant.

First of all know who your customers are by establishing customers email database. Communicate with them directly one on one. Ask them what they want in the form of email survey and deliver them exactly what they want.

The key here is to have constant communication with the customers to understand their expectation about the quality of food, speed of the service or anything else that changes with the time and trends. If you follow this simple formula your restaurant business is on track to marketing success.

If you are do it your self kind then I would recommend icontact email program. Though there are several email services out there, one of the reason I like this is because they are reasonably priced at $9.95 per month and there is no contract or any thing.  You can also do 15 days test trial to see if you really like their features. The another thing that I like the most is that they have survey templates which you can create with few clicks and  get some valuable feedbacks from your restaurant customers to improve upon them. You can also track exactly who opened your emails and who participated in your customer feedback survey. If you are interested in this email marketing program service you can check them out at  www.icontact.com

If you are technologically challenged or you don’t want to do it your self and want to outsource this service then there is another company called Fishbowl Inc. that specialise in email marketing . The price is litte more expensive than the do it your self email program as it is a turn key email program where they do all the technical aspect of the email marketing, however it is worthwhile if you want to focus on what you are good at and that is restaurant business and let them handle, what they are good at and that is email marketing. If you are interested to look into this and want  check out their email marketing service you can do by visiting their site at www.fishbowl.com