Marketing Restaurant Online

What is a Restaurant Face Book marketing?

Restaurant Face Book Marketing is a process of marketing your restaurant using social media networking site Face Book.

Why Face book is important to your restaurant ?

Facebook.com is one of the most popular networking site there is in the world today. Chances are that your own young  kids, nephews, or cousins might have an account with facebook. Today when I checked out the number of face book users in United States, it is 36,427,820 about 35.5 million and about 140 million users world wide. The number is growing rapidly every month.That is lot of restaurant traffic for your restaurant readily available in the cyber space. As a smart restaurant marketer, the question is, will you be able to understand the power of social networking site Face Book and tap into the great potential of attracting those new customers and converting them to  most loyal die hard fans of your restaurant brand.

Face book has changed the way we socially network and communicate. What it means to Restaurant Owners and  Operators ?

I guarantee you that most of your restaurant customers have already facebook account and if not they will be joining the bandwagon soon. Founded on 4th of 2004, in less than five years it has changed the way  how we communicate among each other. From those American Idol craze teenagers to adults working in small offices and  big corporations have decided to change their life style by adopting facebook as part of their life. As a restaurant entrepreneur and operators it is very vital to understand the changes that are
taking place with your  customers and more importantly to be able to change yourself to adopt the new emerging technology like Face Book.

Facebook is a great blessing to all the small businesses including your restaurant provided you understand its importance and great power to even battle those multi billion dollar big restaurant chain. Today the internet and application like facebook has leveled the plain field with regards to marketing. Your restaurant marketing success is no longer dictated by the big company who has the most money to spend at those mass media marketing rather any one  who is smart enough to spend their time understanding these new online marketing strategies and implementing them at  virtually free or very low cost.

On the other hand it is curse for those restaurant who are not willing  to change from their own comfort zone and trying this incredible powerful marketing tool readily available at facebook. For those restaurant professionals who still believe in those old age marketing ideas, it might shock them to wake up one day  that their customers have moved to their competitors who have adopted the facebook and similar emerging technologies.

How can your restaurant start using Face Book now ?

First go online at www.facebook.com and sign up for free account for your restaurant. Once you create account you can create a profile for your restaurant. You can use your artistic skills to decorate your restaurant profile page with great restaurant photos and also add those funny viral videos. You then can create your own group where you basically invite all your existing customers to be part of your restaurant community and make them your loyal fans to spread the word too all their friends. Now I call this word of mouse. Ravings about your  great food and vibe is advertised with a click of a mouse to thousands possibly millions if you  try hard. This is much more powerful than the word of mouth advertising I believe.

You can also post any events that are taking place in your restaurant in the future or just a simple general announcements. Above all the features, the most favourite of mine is the “Create Targeted Ad” which you can find inside Page Manager Application section. You can create an online Ad and target to specific
country, city or to certain age group and much more to your specific needs. This alone is powerful tool than all  the traditional media like newspaper, Phonebook, television combined. You also get the choice of having result oriented marketing known as cost per click ( CPC) where you only pay when some potential online users clicks at your ad. You have a control over how much you want to spend on the marketing. More importantly you will have a better idea about your online marketing effectiveness. You will bluntly know if it is either working or not working.

There is no doubt that Facebook is effective especially if you understand how it works and use the targeted ad. So it is very essential for every restaurants to use Face book marketing if you want return on investment on every dollar you spend on online marketing.