Marketing Restaurant Online

What is a Viral Marketing ?

Viral Marketing is a brilliant and unique process of marketing your restaurant or any business which enables you to promote your  product, service or brand quickly to thousands and sometimes even millions of  people if  done creatively.

The key here is to have a viral effect. Once the virus affects one person it gets spread to all the people that comes in contact with him. The number that is affected is in exponential as all the friends that got affected from the first person starts affecting all of their friends. This keeps on rolling like snow ball from the top of the mountain growing bigger and bigger before it lands to the bottom.

Watch the video as an example of viral video. The video is about a song called Numa Numa that was created by a simple guy like you and me. The number of downloads so far shows as I am writing this article is 24,536,700 views. The video demonstrates the power of viral effect it can have in your restaurant business if you do it as creatively as this guy. Can you imagine how powerful that marketing would be for your restaurant if you had one of your restaurant video watched over 24 million times all over the world.
The video is very natural and has very simple shots that he took right in front of his computer with ear catching music at the back ground. Now if this guy can do, you can do the same with your restaurant too. Go and do it as Nike likes to say ” Just Do It”

What four elements must be included to make Viral Marketing a successful?

Not all the marketing is made viral. However smart restauranteurs always aims for this kind of viral marketing whether it is in the form of viral video or viral photos. There are four  key elements that have to be included if you want to make it successful. Lets say if you want to make one of your restaurant video viral, then it has to be natural. It should not look like cheesy advertisement that normal eyeballs are accustomed to. Second it has to be funny. If the video created the viewer to laugh that they could not control. Chances are that they are going to email it to all their friends. Thirdly the video should have emotional direct response element in it. What I mean by that is you should display your product say your juicy burger so good and mouth watering that it compels him or her to try the burger next time or may be right away if your burger makes him salivate and come running to your restaurant. Lastly if your video has the sensational effect of a beautiful lady, it will help your video to be watched by more people even the
serious guy in the office with the dark specs who seemed never to be excited by the ladies.

How can your restaurant use viral marketing strategy?

It is very simple to use the viral marketing strategy and yet so many restaurants don’t use it to their advantages. I would encourage you to use this technique in your restaurant marketing effort . First of all it is free and  it can be done by your self. Second it is far more effective than those flashy television advertisements that really don’t work effectively for the small restaurants.

One of the simple things you can do is start taking pictures of the customers while they are enjoying their birthday party. You can compile them and make a good slides of the beautiful pictures and send them to the birthday boy or girl via email. I will guarantee you that he or she is going to send it to all his or her friends.

Another thing you could do is start taking the video with your digital video camera or the Flip Video Camera that I recommend. It could be a graduation party at your restaurant. Once you get the video in your Flip Video Camera you can then directly upload it to your computer and Youtube. However it is very important to get the permission from your customer to make sure if you can upload it in Youtube just as a courtesy. More than so they will will not deny you as you have already built a relationship with them and have a common trust. Once you get their approval you can simply send them the link of the video. First they will will be so amaged that you pulled off such a great video shot which is such a treasure for their whole life which they can go back and watch even when they are ninety years old. They will be so grateful to you and be more loyal to your restaurant than the other average restaurant that doesn’t even bother to take some pictures. You will be amaged how you can have your own loyal customer do the most powerful marketing for your restaurant. Your customer will send those video links to their all the friends and relatives that were present there. In my opinion, this is much more powerful marketing than the TV, Newspaper,Yellowpages, and Radio marketing all combined.