Marketing Restaurant Online

Watch the video of P. Diddy and see how he has used Youtube as a marketing tool which makes us think out of the box. He has taken old way of doing one to one interview to a different level by doing it in the form of video interactive media interview.

Well you might be thinking you don’t really need personal assistant like P. Diddy. Let me tell you what you might need. You might need a talented guy to make your restaurant video. Therefore I would suggest  you to use P. Diddy’s strategy to find a talented college student who could make your restaurant video ad for certain prize. You can announce the challenge as Free Meal For A Year or even better cash prizes for the best “Restaurant Video Ad Contest” winner. You should make it attractive enough so that there is maximum number of participants. Instead of paying huge amount of fee to the ad agency why don’t you pay  the same amount to the winner. This does two thing for your restaurant. It creates a buzz and excitement among all those college students and every one interested which helps you create your restaurant marketing campaign in itself. The ad for your restaurant turns out so creative and brilliant that it has a great quality and good taste which is in sync with the target market. As a result it fosters bond with your customers and create loyal fans around your restaurant brand which you were aiming for any way with the video ad.

Watch “Chipotle 30 seconds fame” video contest challenge. People were invited to submit their video created by themselves for a grand cash prize. Lots of college students participated and there were many videos submitted made by different people. The above video is an example of a video that came out of the contest. It is pretty good., ha ! The video shows the front store with it big letter sign board - Chipotle -Mexican Grill which creates a brand awareness. It is also funny that the guy despite the hair that he discovers in the buritto keeps on eating to display his love towards his favourite buritto. It is that good. I am sure you also can announce similar video contest and have your restaurant video created by your own customers. Wouldn’t that be cool to have your own customer win the video ad contest and also to have him or her in your restaurant video commercial.