Marketing Restaurant Online

Another quick service restaurant chain to watch is Subway which is the leader in Restaurant Industry. It is one of the fastest growing sandwich restaurant chain even ahead of McDonald’s for so many years in a row. They are not just quick at delivering your made to order sandwiches but quick at adopting to new technologies which would enable them to expedite the service even more faster. This time Subway is doing it with their mobile ordering system which is in pilot test phase at some of the stores in New York. It is powered by GoMobo and their main goal is to stream line the mobile ordering process by text message and deliver the sandwiches without having the customers to wait in line for too long when all the New Yorkers order the lunch at the same time.

Hungry customers can order in two ways. One by online and the other by mobile phone. How does it work? Well first the customer goes online at http://www.subwaynow.com and start of by choosing the location and placing the order and then picking up at the store without waiting in the line.

In the online ordering process customer can create their favourites. When they are on the go then the customer can order by mobile phones too. All they have to do is just text ‘menu’ to 466626 for a list of the favourites. Then the customer reply with the number of the favorite they want to order. Customer will receive a text confirmation and pick up time. Customer comes straight to the cash register without waiting at the line, picks up the sandwich and off he goes. It can not be simpler and faster than that.

The results so far is remarkable. Some of the stores have seen their average order increase by as high as 30-50%. It is normal that when people are paying online they tend to spend little more than the regular customer who pays by hard cash.

There is no doubt that once mobile ordering system seems to work out in New York, Subway will be expanding the mobile ordering system to nationwide Subway restaurants. Well this gives us a picture where the restaurant industry is headed in terms of mobile marketing. I believe that every restaurant should be at least educating themselves about restaurant mobile marketing and start getting ready for it. Believe it or not, the total number of mobile phones in the world has surpassed over 3 billion more than the computers. That is lots of traffic which any restaurant should not neglect if you want to survive in the new age of mobile world filled with iPhones, Google Phones and many smart internet enable phones that are emerging every day.