Marketing Restaurant Online

It has been a little over a month and the viral video campaign called “Kicked out of Pizza Place” launched by Pizza Hut is going pretty well so far. The total number of view so far at the time of writing this article is 421,510. There has been lot of comments on You Tube by the viewers saying that Pizza Hut was being unfair by doing this to small restaurants. For some people it was just plain funny.

Whatever the argument may be we cannot deny the viral effect the video  had on so many online viewers.Instead of complaining I think small restaurants should start thinking  how they should use this incredible marketing tool to their advantage.The important thing to learn from this viral video marketing is to understand the power of viral video marketing and tap into this incredible and powerful marketing tool that would cost virtually nothing or very less.  There are couple of things that is interesting in this video to carefully watch.

First of all the video is natural which is carried out by two guys and it doesn’t show any sign of fake in their acting. The funny acting comes with a natural flow. Seems like there was no script at all. Though they might have some sort of planning what to do, it looks like they didn’t have any formal script written. Another thing that I discovered was the level of online video viewers participation. There are lots of comments left by the online viewers which indicates that they are talking about the video. Since this is Pizza Hut’s viral video, it is a way of reminding the customers about their brand. I call this branding by entertaining. They entertain the online viewers and at the same time effectively market their restaurant in selling more and more pizzas.Most of the popular viral video in You Tube comes out of no where and doesn’t have to have a brand like Pizza hut. Any small restaurant can create similar or even more powerful viral video campaign provided they put creativity into it. So the biggest thing to take away from this is that any restaurant small or big chain can create viral video campaign. It is not controlled by the amount of money the restaurant can spend. Rather it is by the amount of creativity they can pour into the video. You might have your opinions about this viral video campaign. Please feel free to share your thoughts on this video viral marketing campaign.