Marketing Restaurant Online

How Chipotle has been successful in positioning its brand as a leader in the Restaurant World of Mexican Grill?
Brand Positioning is so important for overall success of the restaurant brand that one should not neglect it but more importantly try to position your restaurant brand by being the leader in trying  “out of the box” [...]

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How can a personalised email with video integrated can give a life to the communication and take the customer relationship to the next level?
Yesterday I received an email about President Barack Obama’s address to a joint session of Congress.  Though I know it was sent by one of his email campaign manager, it is still [...]

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Today I was just checking my Twitter updates in the afternoon. One twitter updates from non other than Zappos-Ceo Tony came to my attention. This is one of the company that I respect not only because it understands its tech savvy customers very well but also because it’s core business philosophy is very relevent to [...]

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5 Restaurant Marketing Ideas That Can be effective during the Slow Economy:
Yesterday I had a chance to have a breakfast with one of my friend- Alex at iHop who has years of hands on restaurant experience from Asia, Europe, Australia to US. He has successfully ran quick service restaurants like Great Wraps, Gorins Sandwiches and [...]

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What is the difference between Advertising and Marketing?
Advertising and Marketing in restaurant business is sometimes confused  to be the same thing. Though it sounds similar, there is a difference.  Both has the same goal of achieving customer’s attention. But they are totally opposite in their approach of getting the customers attention.
Advertising to me is a [...]

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When your new potential customers are searching restaurant in your town in Twitter, be the first one to respond and increase your chance to turn them into customers.

Search Twitter is a feature within Twitter which allows you to search what people around the world is searching at the very moment on a nearly real time [...]

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Restaurant Brands can be hijacked on the internet. How Can you protect from happening?

With the rise of web 2.0 and social media tools on the internet, it has helped small businesses like restaurants to leverage the technology to brand it’s name to the world easily and much faster. No more do they have to spend [...]

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The Power of Twitter In Restaurant Marketing.
Restaurant Branding Online is a whole different game from branding done  through traditional medium like Television or radio. It is very cost effective and yet very powerful if done correctly. However if you neglect this, it can pull your restaurant business down with few push of buttons on iPhones [...]

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7 Important Aspects Of Great Restaurant Brands:
When you talk about a restaurant brand, it is a trade mark or identity of a company that reflects the quality of it’s product or service. For example Starbucks is a brand. Starbucks- it’s name and the logo  embodies the representation of the quality coffee, great service and experience [...]

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Why Restaurants must  be involved in Cyber Space and make friends before turning them into customers?
Gary Vaynerchuk is one of the great entrepreneur who has embraced the technology and taken his wine business to the height that any business man would envy. His style is straight forward and his knowledge of wisdom is so true [...]

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