Marketing Restaurant Online

Google has been doing online ad for a long time. It is no surprise. However lately with the rise of mobile web users trend Google has introduced their mobile-ad.

So What is really Mobile Ad?

Mobile Ad is an ad program introduced by Google where any business-small or big can place their ad targeting specifically on the go customers with mobile web enabled hand held devices like iPhone, Gphone and many others that are coming to the market everyday.

Why Restaurant Mobile Ad is critical for your business success if you want to win in this digital age of mobile phones like iPhone and Gphone?

Watch the video above and hopefully it will give you a good realization on how important mobile ad is to your restaurant success especially in this new age of digital mobile phones.In the video John who happens to land in London is hungry. The first thing he wants to do is eat. So he makes a mobile search for curry restaurant nearby by using Google Mobile Map. He doesn’t even have to know where he is. The device will automatically recognize the location of the mobile device when John presses the 0 button on his mobile phone. Then Google mobile displays the curry restaurants near by. He selects the restaurant. He makes the reservation if required by calling direct and then goes to restaurant to fill his hungry stomach. It makes John’s life so easier. Now with this scenario, the question is has your restaurant prepared with mobile ad to attract customers like John?

During the recent World Economic Summit at Davos, Switzerland Chad Hurley the CEO of You Tube mentioned that use of mobile web has been growing in rapid speed than any other thing online. That indicates how fast this mobile user base is growing. Take an example of my self. I was not using mobile web browser before. But now since I bought iPhone six months ago, I am loving it. Some times I don’t even open my desktop to do simple search like directions, search for restaurants and so on.There are so many people like me who are joining the bandwagon of internet enabled mobile handheld devices that pretty soon almost all of them will have them. Therefore restaurants should not neglect these mobile userbase who I like to call Generation Y.They are good at multitasking. They can be driving and with the other hand could order pizza online with their mobile phone. They don’t have a patience to wait long in line. So with out waiting they go to the cash register. They show their text order confirmation number which they receive on their phone after they pay with their itune account or paypal account or credit card. Out they go. They are in a hurry. If you can’t manage to be fast enough like them by integrating online or mobile ordering system then they will leave your restaurant never to be seen again at a click of a mouse or push of a button on their mobile phone. If you don’t serve them fast and treat them well, they will tell to the whole world about you on Twitter with a push of a buttons on their iphone or Gphone. Your reputation and survival in this digital mobile age is in their hand. So understanding the change that is coming with this new generation Y of mobile users is very critical to your success in this new environment. More importantly to understand this new breed of mobile customers and changing your self to match the fast paced customer service that they always demand.