Marketing Restaurant Online

Restaurant Brands can be hijacked on the internet. How Can you protect from happening?

With the rise of web 2.0 and social media tools on the internet, it has helped small businesses like restaurants to leverage the technology to brand it’s name to the world easily and much faster. No more do they have to spend millions of dollars to get spots on a Superbowl commercials on the television. In fact with some clever smart ideas small restaurant have a chance to outsmart even  big restaurant chains if they choose to harnesss the power of Twitter. Restaurants have started using social media tool like Twitter and it has enabled them to communicate with their potential customers on a instant demand basis and also with existing customers about deals and latest happenings and so many other things useful and related to their restaurant.

With every things new, there is always some confusions and complexity to deal with during the initial phase as the creator of the new social media themselves like Twitter is trying to figure out how to provide the service best without harming others interest. So while going through maize of complexity of branding online, there seems to be one problem with Twitter,that they don’t have control over. That is the  control over the authenticity of the restaurant brand representation. It’s not that they don’t want to but it is practically impossible to police millions of people who are registering accounts every second. That means any one can register your restaurant brand name under their name and possibly could try to take advantage of if not caught early and reported to Twitter. In this case would only Twitter have the right to siege the name if the person were proved to be misrepresenting your restaurant brand. This has happened  to so many restaurants and companies like Exxon and also high profile figure like His Holiness Dalai Lama recently.

Instead of reacting to the hijacking of your brand and go through tedious process of complaining to Twitter which might take so many valuable hours out of your busy schedule why not just proactively protect your brand right now.  You can go online and see for yourself if indeed somebody has taken your restaurant name. It could be that they might have the same name like yours and they have registered it first or it could be some individual unrelated to the brand but for some commercial reason he might have reserved that name under him. It is like hijacking your brand. It is serious crisis and happening to many businesses including restaurants.

This puts a big question mark on Twitter’s capability of authenticating the representation of any high profile figure and big companies brand and restaurant brands like yours.  So now the thing to be cautious is to make sure you reserve your restaurant name on Twitter before any body grabs it.

You can go to www.twitter.com and register your restaurant name. It is free so there is no point  waiting any longer. Even if you think that you will not use it right away, you can reserve it and let it sit there so that when you are indeed ready at least the name is reserved and you have a control over it. You then can pursue your restaurant branding online via Twitter. The earlier you jump into this band wagon the better it is. Because your competitors don’t have a clue what the heck is Twitter. So before it is too late, go ahead and start building your brand and grab all the loyal customers and create fans and followers who would be eager to get may be some coupons, specials of the day or  any new updates about your restaurant.

Good Luck with Twitter and keep tweeting and you will be amazed how simple the tool is and yet so powerful than any other traditional media out there.