Marketing Restaurant Online

Watch the video and hear direct from Evan Williams CEO of Twitter about how his company has evolved from a small idea into a big phenomenon how we as human beings have changed our ways we communicate to each other. Never in the history, has any other medium made our human interactions faster and more interactive than Twitter. Not even telephones,the greatest invention of our time.

Twitter is new in the social media arena. So you might argue that not all of your customers are on Twitter right now . So that one doesn’t have to worry about getting into social media like Twitter. I would say that at least every restaurant should start learning about Twitter  if not use it right away to your restaurant marketing advantage.

The biggest question you need to ask your self is whether people are talking about your restaurant in Twitter or not? You can do it by searching your restaurant name in search.twitter.com . If you don’t see any thing about your restaurant. Then you have to find out why people are not talking about your restaurant on Twitter. When people find restaurants excellent they buzz about that restaurant online. If you don’t believe it, type in  @kogibbq  or Kogi korean BBQ in search.twitter.com and you will know how and why people talk about restaurants on Twitter. May be you have to look hard into your product, service and marketing to make sure that they are  remarkable so people would have something to remark about on Twitter.

On the other hand if some one is talking about your restaurant, one needs to find out what are they talking about whether it is good or bad. If it is good then you can enjoy the best pr you can get for your restaurant and keep on providing even better service and products. If someone  is talking bad about your restaurant, you need to listen what they are saying online and engage with those customers first thanking them for pointing out your restaurant’s weakness and then rectifying it with alternative solutions.

When you look at the growth rate of Twitter, it is mind blowing. It is growing like crazy at an exponential rate. Evan Williams on one of the interviews has predicted that most of the people would be on Twitter within 5 years. This means you are on head start to be the first in this band wagon and start attracting your loyal customers and other potential customers as your Twitter followers before your competitors starts picking every one. Social media and Twitter are here to stay for a long time. It is just the beginning. So there is no point waiting for any reason. So go to www.twitter.com and create your restaurant account. You will be glad you did it. You will start discovering how beneficial it is to your restaurant business.

Kogi Korean BBQ restaurant in LA has proved that Twitter can be the most effective communication tool for any restaurant business. They have used twitter to relay the messages to their customer about their estimated time of arrival at the prescheduled location and delays caused by the traffic every now and then.  They also send some specials of the day via twitter for those who would like to take advantage of the savings. Every time they introduce new items on the menu, they tweet them via twitter. When they post those funny photos on Flickr or great road trip video clips on YouTube they tweet them to all their twitter followers and they would be notified with in seconds. Then all of their followers would have a chance to visit their  blog to see those photos, videos or new menu items that they introduced. The communication would be that fast and instantaneous.

I hope this gives you an idea how Twitter can be one of your most effective communication tool available for free on the internet that you could use today and start building a die hard twitter followers of your restaurant creating a great brand.