Ashton Kutcher’s victory over mightiest CNN on a race to get 1 million followers on Twitter has proved that Social Media and Internet has indeed changed the game of marketing in business. It signifies that leveraging social media and internet one can even battle big media network like CNN with battalion of armies and all the money at their disposal.
So far many small business ie. restaurants and even individuals might have some doubts about social media if this was just the hype or for real. Well that mystery or doubt is cleared for sure by Ashton’s victory.On Friday at about 1am he got the million followers well before CNN. It is amazing to see how a single individual could challenge the entire media network and still beat. This is the power that social media has offered to any one no matter how big or small their company is.
World has definitely changed after the rise of internet and with the rapid development of social media. It has democratized the media. Aston Kutcher or your restaurant has equally the same power as big network like CNN, or big chain restaurants with big marketing budget if you can harness the power of internet and social media. You can still beat the big restaurants or big companies like Aston did to CNN. No more can a company have a definite right to win the battle of marketing just because it has more money. If that was true CNN had billions at their disposal. Today to win, one has to adopt the new way of thinking and new marketing and that you can achieve by online marketing using every free tool available like Blogs, Facebook, Youtube,Twitter and many more.
Hope you as an individual and your restaurant as a company will harness the power of internet and social media and use it to your marketing advantage even to win big companies with big marketing budgets.











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