Marketing Restaurant Online

Facebook is no doubt the most popular social networking site in the world with over 300 million users by now. Restaurant businesses can not afford not to care about Facebook and make it a part of it’s marketing strategy if it really wants to win in this new age of social media we are entering [...]

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What is a Brand?
According to Wikipedia, A brand is a name or trademark  connected with a product or producer. So a logo, sign or slogan of a company could be associated with the brand. For eg. name Starbucks and it’s logo is a brand for the coffee.
How is Branding in an age of Social [...]

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Online ordering via iPhone at Chipotle-My experience.

The first time that I saw the Chipotle iPhone app was during the second week of January, 2009. Infact I was checking my iPhone to see if any mobile ordering app was available for restaurants. Co-incidently that was the very day, Chipotle Mexican Grill Restaurant had released their iPhone [...]

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How Starbucks attracted me into the Sales funnel and finally into their Store persuading me to buy their VIA instant coffee.
Starbucks VIA Instant coffee was the buzz last week every where from radio to Facebook, Twitter and every possible medias. I have to admit that I am impressed by their social media marketing strategy funneling [...]

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