Marketing Restaurant Online

Sprout is a company that builds application and tools based on Facebook that helps marketers and Fan Page admin like you, to enhance the Fan Page experience with your fans and help you engage better with them. Out of so many tools, that has got my attention is the Sprout Publisher.Sprout Publisher is a tool that helps you to create interactive contents like coupons right within the page.

I presume you as a restaurant owner or manager have used  paper based coupons in the past to promote your restaurant. It might have been helpful in some way. But the down side of the paper based coupons is that it is costly. First of all it cost significant amount of dollars to produce those coupons. If they are color coupons the cost can be even higher.They can be as high as couple of hundred dollars to even a thousand and sometimes more depending upon the volume. Secondly it again cost you to distribute them. You have to pay either to a local high school student who is willing to distribute near by the apartments and local businesses or you have to go with an advertising agency who will charge you even more.

As a small restaurant business it is always smart to find a cost effective method of marketing. I’m sure you would agree on this with me. One thing that I love is doing a research on cost effective marketing ideas online for restaurants.

When I saw this Sprout Publisher with a capability to create coupons and distribute it digitally via Facebook, I was thrilled. Because with this you can do pretty much what you have been doing offline with paper based coupons.But now with the power of Facebook, I believe you can do it more effectively and with more precision. So Why not leverage Sprout Publisher to create coupons and distribute them via Facebook Fan Page.

First of all you have to install the Sprout Publisher. So go ahead and install it. I won’t go into detail here. Just follow the instructions. With few clicks it should be done. Now once Sprout Publisher is installed, watch the above video and follow the video tutorial to create your coupons for your restaurant.

How you can leverage coupons on Facebook for a chance to create a viral marketing?

The reason I’m more excited about this is that unlike your paper based coupons, this digital coupons that you create on Sprout Publisher has a chance to go viral. If you craft your coupon with an incredible deal it has a chance to spread all over Facebook among their friends and can multiply into hundreds and even may be thousands. Who knows?

So you might be wondering, how? Well the first thing you have to make sure is that your coupon is so compelling that once a friend or fan receives the coupon on their Facebook profile page they should feel like sharing with their friends voluntarily. If the coupon saves some money to his or her friend, it encourages them to share because you are giving a compelling incentives to do so.

You got nothing to lose by trying this marketing techniques. Just install the Sprout Publisher and give it a shot.It is a FREE tool available to you.

Have you tried Sprout Publisher to create coupons? Please share your experience how effective it was for you. If you haven’t then I would recommend you to give it a try and let us know how did it go for you and share some of your results by leaving a comment below. Thanks.