Panda Express Launches Mobile, Online Ordering Test
Panda Express, the nation’s leader in Asian dining experiences with close to 1,300 restaurants, today announced the testing of Order Panda (www.orderpanda.com), a new mobile and online ordering service in 100 stores……………………….
Couple of days ago, I read the above head line about Panda Express that is testing the new mobile and online ordering in partnership with GoMobo. Here is the link if you want to read the entire press release.What this indicates to me is that restaurants are moving fast in adopting the technology to accomodate the demands of new generation tech savvy customers. These are the new breed of customers who never leave their phones alone and use it for everything possible that includes ordering their food too.
Now these big companies have big budgets and they can spend thousands and even millions if required to get these online and mobile order for their restaurant chain.
What about the small restaurants ? They don’t have millions at their disposal. So how do these small restaurants find a technology solution that does at least the online ordering but without having to spend tons of money.
When I checked twitter profile for Foodler, I saw the twitter update about their iPhone app to be released by Feburuary. So I hope it should be available any time soon. I am guessing your restaurant might be able to use it for mobile ordering too.
I had done a research online and found one company that might be helpful to you. I thought of sharing with you. There might be others too. So if you know please do include it below the comment section for others to benefit. But I want to recommend one that I have tested and was quite satisfied with their service. The name of the company is Foodler and you can check out their website at www.foodler.com
So What is Foodler?
Foodler is a website for ordering delivery and takeout from restaurants around you. It is more reliable and faster than using a phone, since all orders are transmitted and confirmed electronically and the system automatically remembers your address and payment preferences.
The first thing that I like about this service is that you don’t have to pay huge amount of money. It’s like pay as you go. Once you sign up your restaurant with the company they will include your menu on their system ready for online order. If you have your own website they can link it to your site. If you don’t have your own site then you can use their site to facilitate the online order for your customers.
There is no monthly fee. You pay only when there is online order made by your customers. That is a safe proposition for you because if there is no online order made during that week then you don’t pay. This is good especially when you are just starting.
So just give it a try and see for your self if it helps you to stream line the ordering process during the busy lunch or dinner hours.
Have you used foodler.com for your restaurant to process online ordering. If you have please share your experience with us by commenting below that might be helpful to other restaurants. If you haven’t then experiment with this online ordering service and share your experience and results. Would love to hear your thoughts on Foodler.













4 responses so far ↓
1 Dustin Phillips // Jun 10, 2010 at 7:09 pm
Check out http://www.mobilaurus.com. We are the leading provider of custom restaurant apps that facilitate both marketing to your customers AND 3 tap mobile ordering!
2 Nash Sherchan // Jun 12, 2010 at 12:32 am
Thanks for the info Dustin.
3 Erik Hanson // Jul 9, 2010 at 7:13 pm
I am the CEO of Resercom, a DFW-based online ordering company. We hit the market in 2005 - and really wanted to focus on the local 1-20 location operations. The key to a good online ordering system is that it can handle the needs of different types of menus (i.e. pizza or hamburgers). While some systems work well for pizza - they just don’t cut it for hamburgers. Also, it’s important to find a system that has more than just online ordering. This should include marketing programs and e-loyalty type features. Great article, Nash - I enjoyed the read.
4 Nash // Jul 10, 2010 at 9:15 pm
Hi Erik
thanks for the comment.
I like your strategy of focussing only 1-20 loc
operations.
I also believe that online ordering service should
be combined with emarketing and eloyalty .Then
only it adds value to the service that is offered
to the restaurants.
Do you have any demo video for your service?
I’d love to check it out.
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