I saw the video clip of Chick-Fil-A’s Recipe for Success on Fox Business Online.It’s an interview with Truett and Dan Cathy. Dan Cathy talks about their recipe for success. I’m sure restaurant entrepreneurs like you can learn important lessons from them about how to create a successful restaurant empire.
Their first secret is Quality People. Dan Cathy mentioned that they attract high caliber people. I have heard that they go through thousands and thousands of applicants before they choose few who are right fit for operating their restaurant.They choose the people with the right mindset, attitude and drive and not necessarily with the money. This is the difference between their Franchise business model and other chain restaurants. The other restaurant chain go after people with money and sometimes not necessarily the right mindset and attitude.
Another recipe for Success is the quality service. It is the service that makes their business exceptional. No doubt the food is good, but the kindness and the great service of the employees makes the experience memorable.As Dan Cathy says the food tastes even better with excellent service.
Even during Economic Downturn in 2009 Chick-Fil-a weathered the storm and still made good revenues and profits. It is truely the answer to the test of how a restaurant based on principles of putting its people- employees and customers before profits can be strong even during the turbulent times. It shows the power of a business that is based on a strong foundation.
I hope you are inspired and if you at least try to incorporate some of the wisdoms from Chick-Fil-a I believe your restaurant would have a greater chance of success.
Do you like Chick-Fil-A’s business model and their business philosophy? How do you feel about their policy of closing their restaurant on Sundays? Is your restaurant incorporating some of the Chick-Fil-A’s recipe for Success? I would love to hear your thoughts.
6 responses so far ↓
1 Pete Kane // Mar 3, 2010 at 9:54 am
“How my I serve you” It’s always a pleasure to go to Chick-Fil-A and get a smile and greeting. I like the business model of $5000 earnest money upfront plus they finance the construction of the store then split the profits 50/50 with the operator. The corporate office has a vested interest in the success of the store. Notice they don’t have a $1 value menu…wonder why ?
2 Molly // Mar 3, 2010 at 7:37 pm
Great recap! Thanks for posting–their way of doing business should be a beacon of light for the rest of us to integrate in whatever way we can, into our own individual arenas of business.
Good stuff!
3 Nash // Mar 4, 2010 at 3:51 am
Thanks Pete
for the comment.
I also like their business model based on profit sharing. You are right they focus more on quality service and quality food. That’s why I think they don’t have a $1 value menu. They are fine without it.
Look forward to sharing and exchanging ideas more.
4 Nash // Mar 4, 2010 at 3:56 am
Hi Molly
My pleasure! It feels great to share something that can add value to benefit the business.
Thanks for your feedback.
Look forward to sharing more and exchanging ideas.
5 Matt Ackerson // Mar 5, 2010 at 4:14 pm
Great interview, you can tell they are passionate, true believers in their brand and the values they espouse. The female host on the program talked about “changing with the times” but the important thing to remember is that this company did not change their core values and that is why they have seen such phenomenal, consistent growth. Truly amazing. Any business person could learn a lot from this example.
6 Nash // Mar 6, 2010 at 8:45 pm
Thanks Matt for your feedback.
Indeed they are passionate and true believers of their brand.
Yes, I agree with you that they haven’t changed their core values. Whether it is good or bad economy they treat their customers with respect and dignity that they deserve.When you put people -employee and customers first they will always be loyal to you even in the bad times. It proves the strength of the business that has a strong foundation and is based on principles.
By the way, I saw your site and it looks interesting. Especially the mobile marketing on text and twitter.
Do you have a video demo about your service?
Would love to know more about it.
Thanks
Nash Sherchan
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