Marketing Restaurant Online

Few months ago I stumbled upon Food Spotting and it caught my attention because I knew that it had something unique to offer to restaurants and food lovers. Alexa Andrzejewski is the Founder & CEO of Foodspotting. She and her team were working on iPhone app then. So to keep up to date with their product release  I had subscribed to their newsletter. I got their email about their iPhone app that is available now for any one to download for free. I thought of sharing with you too so that you get an idea where the future for Restaurants is heading.

I firmly believe that with the penetration of smart phones in US and worldwide the dynamics of marketing is changing. There are new platforms created for restaurants which didn’t exist even few years ago. Just take an example of this Food Spotting App. They just released it. Things are changing and my hope with this blog post is to make you aware of the changes that are coming. I would suggest you to see this new trends and prepare your business to adapt to the new changes that this smart phones like iPhone is bringing.May be you might not see the effect right away. But I believe that over the time services like Food Spotting will definitely change the way food lovers ( at least the iPhone users for now ) look for the food they crave.No more will this new breed of customers  turn Yellow Pages to find restaurants.

Expect similar concept coming to restaurant industry especially when local location sharing is hot trend right now. What I am requesting is to keep your eyes and mind open to ideas. Just don’t discard it right away.

So what really is Food Spotting?

As stated on their site, “Foodspotting is a visual local guide that lets you find dishes instead of just restaurants. Powered by people who take pictures of their food for badges and recognition, Foodspotting makes finding good food easier by letting you see the foods around you”.

Watch the video of Foodspotting iPhone app demo by Alexa Andrzejewski, the Founder & CEO of Foodspotting and see for your self how it works and more importantly see how you can creatively market through these new kind of platforms which were not available few years ago.

I think it is cool way of being found by your potential customers on iPhone and may be later on other smart phones like Black Berry, Anroid and many others. What do you think?