It is a normal day during the week. Suddenly rain starts pouring right before the lunch hour.The restaurant should have been full during the lunch time. But it is not. The business is slow.Have you ever experienced that?
Weather does affect the restaurant business. Have you ever thought of any marketing strategy to attract those customers who might have decided not to come to your restaurant just because of the rain. Well, there might be an affordable solution for you.
I had a chance to see the video demo of the Blue Sky Local, a company that specializes in smart coupon marketing solution for the restaurants.They empower the restaurants to boost the customer traffic during the slow sales times especially when the weather condition is not so good. Thanks Matt Ackerson for the video. It was quick.
The main feature that I like about Blue Sky Local is that it is web based. Any restaurant owner or manager can do it online from any where. They have an access to dashboard where they can manage their customers. It is permission based which means that the mobile customers who have subscribed for the coupons will have to confirm to receive the coupons from your restaurant. The customers also have an option to unsubscribe by themselves if they choose to do so.
The other feature that I like is that the coupons have an option to be distributed via three different channels-email, text and twitter at the same time. This ensures that your mobile marketing campaign has a maximum effect.
If you are interested to check out this service you can find more information at their site http://www.blueskylocal.com
They even have a 30 days Free trial offer. So you got nothing to lose. Give it a try. If you think it is effective for your restaurant you can then upgrade it.
Once you try it and get some results please do share your thoughts with us about the service. If some one has already used it, I would appreciate your feedback so it would be helpful to other restaurant owners or managers to understand about the smart coupon marketing solution provided by Blue Sky Local. Thanks!
4 responses so far ↓
1 Pete Kane // Mar 8, 2010 at 9:40 am
I like the idea that you can use it from anywhere and create promos on the fly depending on the weather and send coupons via text messages. Looks good
2 Matt Ackerson // Mar 8, 2010 at 1:50 pm
Hey Nash, thanks a lot for covering us!
The team and I here at Blue Sky Local are super passionate about our service because, as you mentioned, it’s empowering to restaurant entrepreneurs and marketers to be able to manage and measure their coupon marketing campaigns from one central interface.
In addition, we’re constantly improving the service with cool new features while striving to Keep It Simple (this is key).
This is just the beginning for us, I hope you’ll keep an eye out for us as we continue to help other restaurateurs in the future! Thanks again.
3 Nash // Mar 9, 2010 at 1:24 am
Thanks Pete for your input.
It does look good. I also like the idea of being able to create the coupons on the fly. Since they have an option to deliver the promos via email,text and even Twitter it can have a viral effect.
Also they can automate it just by looking at
the weather forecast the day or week before.
It’s great to share ideas.
Thanks once again!
Thanks goes to Matt too who was quick to
get us the video.
4 Nash // Mar 9, 2010 at 1:48 am
Thanks Matt for the video.
I can see the passion in your work. Keep up the good work.
I also believe in “keep it simple” formula. It works.
I’ll definitely keep an eye on your service and will update in my later blog post as you add cool features.
Please do let us know when you add some new features. I’d be happy to review it and write about it.
thanks
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