Marketing Restaurant Online

In response to  control the damage by Youtube hoax video made by two of the Domino’s employee President Patrick Doyle of Domino’s USA, apologizes for the incident and reaffirms that Domino’s will take every measures to not let such thing happen again in the future.
In the video he goes on to say, in his own [...]

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Facebook is one of the most popular social site in the world with 200 million users so far as confirmed by Facebook recently. Started on college campus and popularized by high school kids it is a digital home to many around the world. It has been a trend where the mums and dads of those [...]

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Just downloaded the Seesmic Desktop. It is another desktop application for Twitter updates that is competing with TweetDeck which has been favourite of mine so far. But when I saw Seesmic Desktop application lately in their video, it looks more promising with more cool features.
One of the first thing that I liked is that you [...]

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Recently Evan Williams CEO of Twitter was interviewed at Tekzilla. There were several questions asked by Twitter followers direct to him via twitter. The first question was regarding an advice what he would give to someone trying to build their own startup. His answer was very obvious:
The core thing would be “just do something awesome”. [...]

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Paper Based Loyalty Punch Card Is A Good Concept For Restaurants To Attract More Customers. But Why It Turns Out To Be Costly To Franchiser And Franchisee Though It’s Main Goal Is To Benefit Both?
Subway one of the most successful restaurant chain has tried paper based loyalty card. There is no doubt that the concept [...]

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It is an incident that happened couple of weeks ago which I forgot about it and let it go. I couldn’t help but think about it again and again because what they did was against the purpose why they did it in the first place. They themselves defeated their own main purpose of getting the [...]

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Does restaurant brand matters at all in the information age while the information are accessible at a finger tip?
Brand is some thing which every restaurant wants to establish in the hearts and mind  of the customers. Big Restaurant chains have done this throwing millions of dollars in industrial age media like television commercials , radio, [...]

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How Chipotle has been successful in positioning its brand as a leader in the Restaurant World of Mexican Grill?
Brand Positioning is so important for overall success of the restaurant brand that one should not neglect it but more importantly try to position your restaurant brand by being the leader in trying  “out of the box” [...]

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5 Restaurant Marketing Ideas That Can be effective during the Slow Economy:
Yesterday I had a chance to have a breakfast with one of my friend- Alex at iHop who has years of hands on restaurant experience from Asia, Europe, Australia to US. He has successfully ran quick service restaurants like Great Wraps, Gorins Sandwiches and [...]

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What is the difference between Advertising and Marketing?
Advertising and Marketing in restaurant business is sometimes confused  to be the same thing. Though it sounds similar, there is a difference.  Both has the same goal of achieving customer’s attention. But they are totally opposite in their approach of getting the customers attention.
Advertising to me is a [...]

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