While you are trying to take your restaurant business to the next level with mobile marketing, there are a number of good techniques and strategies that you can use. Most of these have been devised by marketers who have conducted extensive mobile marketing campaigns and understand the way restaurant customers behave and how they’ll react to specific mobile advertisements.
Strategies and Techniques
- Send reminders via text messages: Simple, yet effective, send your restaurant information, special menus, specials of the day via a text message. This, along with your contact information, can be sufficient to attract diners to your restaurant. Make sure that you keep the message simple, precise, and relevant and that it adds value for your customers
- Quizzing via text: Ask people to participate in quiz competitions that can be focused on questions about your products, for example: a specific recipe or the origin of a particular dish. Offer them free meal deals or great discount offers to attract them to your restaurant. This is not only a great way to create brand awareness but to also increase loyalty among the existing customers.
- Text Polls or Surveys: People like to give their opinions. Conduct a text poll and offer some perks in return for opinions on items of interest to you. Using this strategy, you can collect valuable customer feedback as well as phone numbers, the most valuable asset for your restaurant business.
- Coupon sending (text or picture): Restaurant owners can decide to send either text or picture coupons. Normally, the coupons sent by the restaurants are text based that I’ve experienced so far. These can be presented at your restaurant counter and redeemed for free meals or great discounts. They work well to attract new customers who want to try out your restaurant.
- Ads alongside bulk SMS: A lot of people use free bulk SMS services and all providers need sponsors to ensure profitability. Book your ads with these service providers. At times you can benefit from viral marketing if a particular text message is forwarded to a lot of people by the person who received it.
- Mobile friendly website: Make sure that the website you create has special features that enable it to be easily viewed via a mobile phone in addition to a PC. For example, if you have a restaurant menu designed for a standard web site, update it for mobile devices, so that mobile users will find it easy to navigate. Be sure to create a website that is compatible with most mobile phones and test it before rolling it out.
- Create mobile apps: Mobile-based applications to play games or access popular sites are in huge demand these days. Have one created with your restaurant name endorsed on it. This enables you to establish your brand with a younger audience as they are more likely to be influenced by such applications. You can also utilize existing mobile apps to help your potential customers link to your Facebook or Twitter account. Whenever you post anything on your respective accounts, your customer will be updated on his or her mobile device. This gives you a better chance of reaching out to your customers in a short timeframe.
The tactics mentioned above represent some of the most preferred and well-tested techniques for mobile marketing. Plan innovative campaigns and tweak them to create better mobile marketing techniques of your own.Obviously, you don’t have to do all at once. You can choose what you feel suits best for your restaurant.
Have you ever tried mobile marketing for your restaurant? I believe that there is a huge opportunity for restaurants. Hope you will take advantage of this new mobile marketing trends.
