Here is a video about EAT- a fast growing UK based restaurant chain that is not only leveraging Google apps for their business but also taking advantage of other emerging new technologies. They also have iPhone app and integrated contact less payment solution for their stores. In this new competitive restaurant market they clearly understand the importance of not just delivering fresh and delicious food but also managing every aspect of business operation efficiently leveraging new technology.
Few months back Apple’s CEO Steve Jobs provided a peek at some of the new features coming to its iPhone 4 that is going to be available on June 15th.He presented some upcoming new features update to its iPhone operating system.
Among so many updates that caught my eyes is the ads in iPhone apps and the potential that it offers to any businesses-big or small including restaurants. It allows them to tap into this new media to advertise to the new mobile iPhone-iPod users. Iphone OS 4 will also give developers more tools for putting ads in iPhone apps.That means more developers will be building great apps to monetize. I’m sure there will be some apps that will also target restaurants. The iAd platform system presents a big potential mobile customers to your restaurant.
Steve Jobs, CEO of Apple in his own words says “Average iPhone user spends over 30 minutes a day running third-party apps. If you put an ad in every 3 minutes, you’d have 10 apps running during that 10-minute period per user. We will soon have shipped 100 million iPhones and iPod touches. That will happen sometime this summer. 100 million times 10 is a billion ads impressions per day from the iPhone and iPod Touch community.”
Think about this for a moment. 1 Billion ads impressions per day. That is huge. The question that remains to you is that if your restaurant business is ready to take advantage of this new platform that didn’t even exist few years ago. For get about Yellow Pages. No body looks at them now. For me, I haven’t seen them for years. When I get them on my door, they go direct to thrash. I’m sure you relate to this too as I presume you do the same. After all who wants to deal with that outdated yellow pages when you can get your information at a click of a mouse or push of a button on iPhone or other smart phones.
Though it’s just beginning, I believe this advertising model will be big in few years. You have a great adantage to dive into it right now when everything is fresh and virtually no one in your neighborhood is in it. I just wanted to share my thoughts where mobile marketing is heading and more importantly want you to be aware of the huge opportunity and plan accordingly from right now and reap the benefit.
Have you explored mobile marketing strategy for your restaurant? Have you tried to advertise your restaurant business on any any iPhone apps? I’d love hear your thought.
